The Old Towns of Djenné is a branding project for the UNESCO World Heritage site located in the town of Djenné in Mali, West Africa. The branding project consists of: a site guide with information about the Old Towns of Djenné and UNESCO World Heritage Sites; a logo and typemark; print ads of various sizes for the New Yorker; a website mockup for both desktop and mobile; an app button; business cards; letterhead; and envelopes. Formal choices for the brand were inspired by the architecture of the site as well as textile patterns in the area, one of their chief economic exports.
Old Towns of Djenné
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