X—Axis

X—Axis is a wordmark I designed for an imaginary artisanal paper company. The wordmark is derived from a positive and negative composite of the letters X and A using the typefaces Univers and Neue Kabel. Color and textures were applied to add voice to the brand of the company. The goal of the project was to explore and appreciate the formal qualities of glyphs in different typefaces and through an iterative process create a unique wordmark that could be legible at various sizes.